Why is User Experience
Important?
Good user experience (UX) and user interface (UI) design can help most websites achieve conversion rates of 5% to 10%. A conversion rate is the percentage of visitors who take a desired action, like making a purchase or filling out a form. To maintain these results, it’s important to regularly test and improve your site.
Did you know?

Is your small business website design effective?
61% of internet users say they’ll go to another website if they don’t find what they’re looking for within five seconds. (Forbes, 2024)
81% of shoppers conduct online research before making a purchase. (Invoca, 2024)
86% of visitors want to see information about a company's products and services on their homepage. (Ko Marketing, 2024)
57% of internet users say they won't recommend a business with a poorly designed mobile site. (Forbes, 2024)
400% higher visitor-to-lead conversions on sites that focus on superior user experience. (Forrester)
On average, website rededesigns typically happen every 1.5 to 2.5 years (Business2Community)